A year-long project dedicated to developing the look and feel of an arts and tech festival in the heart of Downtown San José. The festival focused on the merging of students from San José State University, each from different disciplines/majors (engineering, design, sciences), working together on prototyping civic improvement projects for the city. One of the main themes for the festival was the interconnection of city, community, and technology. Each key visual includes one major structure from Downtown: The City Hall, The Knight Ridder building, and lastly, the Hammer Theatre Center, where the event was to be held.

The final look and feel depicts a utopia where city and tech work in harmony.